At any and every step, staying focused is essential - you don’t have a lot of time or resources when you start up, so you really need to honme in on the important stuff immediately.Īnd Sstart building a team that provides the skills that you lack. Once you have an idea, start through the 24 steps that make up the rest of this book. Finally, whether or not you can invest money will affect your decision. You might know influential people who can help you. Once you answer this, you can evaluate your situation further, considering your education, your specific knowledge base, and your talents and abilities. If you’re going this route, you need to know what you can do well and what you’d enjoy doing for an extended period. It’s also possible to follow your interests and enthusiasm, and eventually you’ll discover something the customer wants. This is called “user entrepreneurship,” and almost half of innovation-based startups that survive to the five-year mark are founded by user entrepreneurs. Sometimes people invent things to help with a problem they are personally experiencing. But it isn’t strictly necessary to start this way. Some say that an entrepreneur needs to identify a customer pain, a problem that the customer will pay to fix.

Finally, they have a passion they know they want to be an entrepreneur, even if they don’t know yet exactly what their product will be.

They have a technological breakthrough they have a new gizmo that changes how people live or work.

They have an idea they thought of a way to improve something or to make a positive impact on the world.

There are basically three different reasons that people start new ventures: And an entrepreneur or company manager will probably want more depth and detail than this book offers. This book provides a good overview of what a startup needs to do to succeed, but you’ll probably want to find additional resources for deeper research. Readers without a lot of time on their hands may opt to skip the examples. It provides natural avenues of research for readers who wish to delve deeper.Įach of the 24 steps is illustrated with examples which do a fair job of showing how the ideas under discussion apply to real life. He references many books such as Geoffrey Moore’s Crossing the Chasm and The Lean Startup by Eric Ries.

How do you design and build your product?Īulet borrows ideas and models from different sources and folds them into one system.

How do you make money off your product?.

How does your customer acquire your product?.

Aulet organizes this path along six sections:

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